Product Design is a course where students in the 5th semester learn how to create new product or service concept ideas according to structural market study based on marketing mix.
Syllabus: Idea Generation, Description of Marketing Management, Global Marketing, Consumer Behavior, Marketing Mix, Marketing System, Selling Skill, Blue Ocean Strategy, Strategic Brand Management, Market Research, Consumer Needs Identification, Product Specification Determination, Concept Design, Concept Selection and Testing, Product Architecture, Design for Manufacturing, Design for Assembly, Prototyping, Project Presentation.
Prerequisite(s): Human Factors in Engineering and Design
Text Book(s):
- Karl. T. Ulrich & Steven D. Epingger. Product Design Development. 3rd Edition. Mc GrawHill. 2004
- Dieter. “Design Engineering”, 3rd edition, Mc.Graw Hill 2000
- James G. Bralla. Design For Excellence. McGrawHill – 1996
- Milton D. Rosenav, Jr. et. al. The PDMA Hand- book of New Product Development, John Willey & Sons. 1996
- Hamid Noor & Russel Radford. Production & Operation Management. McGrawHill. 1995
